Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG523 Mapping and Delivery Guide
Design and develop an integrated marketing communication plan
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBMKG523 - Design and develop an integrated marketing communication plan |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences.It applies to individuals working in a supervisory or management marketing or advertising role, within a marketing or advertising team or media organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Determine marketing communication requirements |
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Element: Develop marketing communication brief |
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Element: Design integrated marketing communication strategy |
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Element: Select and recommend media for marketing strategy |
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Element: Develop creative brief |
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